Flock Homes: Marketing

Location: Denver / San Francisco / Remote

Why Flock?

There are 17 million Americans who own rental property. Most don't want to be landlords anymore, however, selling isn’t a good option. Why? You’d lose income and appreciation, trigger tax liabilities, kick out your tenants, have to fix up the house – the list goes on! And we’re here to help.

Flock is building the retirement solution for landlords. We’ve created the first tech-driven 721 Exchange to help individual rental property owners seamlessly convert their real estate into passively owned shares in a professionally managed portfolio of homes. Some people call it the UPREIT, we call it "The People’s REIT."

In a traditional property sale, the transaction marks a finite end to the buyer/seller relationship – not so with Flock. When owners contribute their real estate to Flock, a new journey begins; one that has been carefully crafted to both relieve their pain points and provide tangible benefits for years to come. It’s a better way to sell and a better way to own real estate.

We’re fortunate to be backed by a great group of venture capital firms, including Susa Ventures, Box Group, and Primary Venture Partners, as well as a large network of strategic investors, including Redwood Trust (NYSE: RWT), Fred Tuomi (former CEO of Invitation Homes), and Eric Wu (CEO of Opendoor).

The Position

We're hiring our first marketer: an experienced individual to lead product marketing, go-to-market strategy and a wide range of integrated campaign development across several channels and stages of the funnel. This role is at the center of Flock's growth—you'll be pivotal to the success of the company as you help expand awareness of Flock in existing and new markets. This person should be thoughtful and creative, a dynamic team player, and ready to roll up their sleeves and get scrappy.

The ideal candidate has experience deeply understanding customer needs and responding to them through competitive positioning, go-to-market strategies and campaign tactics that drive demand, conversion and retention. You will have a clear, measurable impact on the business and play a material role in the development of the team as we scale.

As the first marketing hire at Flock, this person will also be responsible for a range of online and offline marketing efforts, including Facebook, paid search, Direct Mail, TV, radio, and OOH advertising campaigns. The candidate should be prepared to take ownership of all aspects of marketing, as an individual-contributor or manager of outside consultants and agencies.

Responsibilities

• Lead all go-to-market planning activities for both D2C and broker campaign launches, including positioning, channel strategy, launch planning and collateral development.
• Define positioning and messaging for new products, features and audiences. Partner closely with engineering, sales, and design to ensure end-to-end positioning is consistent across product and marketing.
• Influence the product roadmap by acting as the voice of the customer, partnering with product and sales to define, develop and test new products and features.
• Develop, scope and optimize growth initiatives that increase conversion, attach and closing metrics for our partners, such as customer stories.
• Own strategy for creative development and optimizations across marketing surface areas, such as customer stories, video content, landing pages, email and sales enablement collateral.